Intervention types

What offer to show.

Pick the kind of intervention a playbook fires. Each one is a different way to respond to hesitation, not every shopper needs a discount.

Percentage off

Take a % off the whole order

Fixed amount off

Knock a flat amount off

Free shipping

Waive shipping at checkout

Buy X, get Y

Buy X, get Y free or discounted

Free gift with purchase

Unlock a free gift

Custom message

Personalized message + CTA

Why it works

Timely interventions feel personal, not promotional.

Behavior-based offers arrive after the shopper already showed intent. That timing changes how the intervention is received: relevant, earned, and worth acting on.

Percentage off

Product viewed · hesitating on price

What the shopper feels

“They noticed I was interested. This offer showed up right when I was deciding, not for everyone on the site.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Price anchoring relief

A timely % off lowers perceived cost at the decision moment without training every visitor to wait for a coupon.

Conversion impact

Reduces price friction when intent is already visible: the shopper was evaluating, not bouncing.

Fixed amount off

High-AOV cart · comparing total

What the shopper feels

“A clear dollar amount off. I know exactly what I'm saving without doing mental math.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Certainty effect

Fixed numbers feel concrete on larger orders where percentages can feel abstract or insignificant.

Conversion impact

Strong fit for higher-ticket stores where a flat incentive is easier to grasp than a small-looking %.

Free shipping

Cart built · stalled before checkout

What the shopper feels

“The extra cost I was worried about at checkout just went away. I can finish without feeling nickle-and-dimed.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Separate pain point removal

Shipping is often a distinct objection from product price. Removing it protects your product margin narrative.

Conversion impact

Addresses one of the most common checkout hesitations without discounting the product itself.

Buy X, get Y

Multi-item browse · comparing options

What the shopper feels

“I'm getting more for my money: the deal makes the choice feel obvious instead of overwhelming.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Value stacking

BxGY rewards commitment with a perceived bonus, simplifying a choice between similar options.

Conversion impact

Lifts units per order and helps move inventory when the shopper is already engaged but undecided.

Free gift with purchase

Value hesitation · likes the product, unsure it's worth it

What the shopper feels

“I'm getting something extra: the brand is treating me well, not just slashing prices.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Reciprocity & perceived value

A gift adds emotional lift and a sense of being rewarded without directly discounting the hero product.

Conversion impact

Protects margin while shifting the conversation from "is it worth the price?" to "what do I get?"

Custom message

Trust or info gap · not always about price

What the shopper feels

“They answered what I needed to know right then. It didn't feel like a random sales popup.”

Because the offer follows behavior instead of a sitewide timer, it reads as a response to their session, not a broadcast promotion.

Psychology

Uncertainty reduction

Sometimes hesitation is information, not price. A timely message removes cognitive load at the stall.

Conversion impact

Converts friction that discounts can't fix: shipping thresholds, returns policy, social proof, or reassurance.

Match the intervention to the hesitation

Each playbook defines when to intervene. You choose the type and link a widget for how it appears. Same engine, different psychological response per stall moment.

View playbooks Getting started

Every hesitation on your store is an opportunity if you catch it in time.

Install free. Activate a playbook. See which orders your brand recovered in the dashboard.

Install free See how it works

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